Brand and Campaign Solutions
We’ve worked with some of the world’s biggest multi-brands with global audiences, and we’ve supported small brands with local audiences. While each organization faces unique challenges based on their brand architecture, location, or industry—there are common questions faced by each Marketing group. How do you efficiently bring your brand to market, communicate your brand to employees, agencies, and customers and stand out amongst the competition?
+ Project manage a brand, product, or campaign launch
+ Online brand guidelines implementation, user experience design, and migration
+ Visual identity and graphic design
+ Digital Asset Management (DAM) evaluation, implementation, migration
+ Competitive analysis
+ Market research
CASE STUDIES
Branding Systems and Promotional Materials for New Online Programs
Industry: Higher Education
Location: Raleigh, North Carolina, USA
Company Size: 9,000+
Technology Used: Adobe Creative Cloud, Smartsheet
SITUATION
- Traditionally provided in-person, synchronous custom solutions
- Due to COVID-19, pivoted to online open-enrollment programming, and needed Marketing support to develop campaign around new offerings
SOLUTION
- Research: Qualitative interviews with staff and participants and competitive analysis
- Strategic Marketing: persona development, copywriting brand messages, and developed pricing model for launch
- Creative direction and design: created campaign to visually represent the shift in target audience, the offering and designed marketing materials such as flyers, brochures, and webpages
RESULTS
Accelerated to launch programming in just a few months
"Caroline and Amanda are amazing partners. Great listeners, creative ideas, and humble, collaborative spirit in finding excellent solutions. I feel incredibly fortunate to have had their guidance during this year of building numerous unique models."
Increasing Brand Consistency for International, Multi-Brand Organization with Online, Cloud Based Brand Guidelines
Industry: Food and Drink
Location: Vevey, Vaud, Switzerland
Company Size: 108,000+
Technology Used: Frontify, Adobe Creative Cloud, Smartsheet
SITUATION
- Previously used PDF guidelines, but recognized it was time-intensive and expensive to keep updated, jeopardizing brand consistency
- Inconsistent and incomplete brand guidelines across different channels (print, packaging, digital)
- Used separate system for DAM, sought ability to link systems
SOLUTION
- Migrate PDF brand guidelines into Frontify system
- Applied user experience strategy to apply best practices in content organization, system design, and navigation across all martech platforms
RESULTS
- Launched online brand guidelines in 2020, with such success sub-brands immediately interested in adopting for their brands
- Brand consistency across organization
Digital Asset Management Strategy and Implementation for International Multi-Brand Organization
Industry: Travel
Location: Hanover, Germany
Company Size: 71,000+
Technology Used: Frontify, Adobe Creative Cloud, Smartsheet
SITUATION
- Brand team managing a complex multi-brand strategy of hundreds of unique brands.
- Brand guidelines and brand assets housed in web solution, but system couldn’t scale for new needs and was cumbersome to update and manage. As a result, brand managers were saving guidelines outside the system as PDFs.
- Purchased Frontify solution and needed help developing complex structure and migrating assets in short period of time.
SOLUTION
- Following user interviews, develop system architecture for how employees and agencies will navigate tiered, multi-brand system.
- Establish asset management strategy.
- Design webpages for branded experience across each brand.
- Migrate brand guidelines and assets.
RESULTS
- Simplified guidelines available in multi-languages, easier to update.
- Brand consistency across organization.
- Scalable and repeatable structure able to adapt to changing brand needs.