Technology Solutions

We believe that getting the right Marketing technology stack in a company can revolutionize a workforce. The organizations we’ve worked with have recognized greater efficiencies, avoided extra costs, and saved time getting products to market faster.

However, technology is just a tool—having the right people and processes in place is more important. We’ve helped teams around the world embrace and adapt to technology in their workplaces, with dozens of different platforms. Our comprehensive approach keeps the big picture in mind without losing track of any of the details.

Is your organization enabled with the right tools?

+ Implementation management for marketing technologies, such as Digital Asset Management (DAM) systems, CWMs, or online brand guidelines 

+ Workflow solution design

+ Internal technology assessment, reviewing Martech stack to identify gaps, integration opportunities, and redundancy

+ New technology procurement, identifying organizational needs, vendor capabilities, and managing decision-making

+ Integration Business Analysis

+ User Experience improvement

 

 

CASE STUDIES

Tracking and Reporting on Acquisition Marketing Channel Integration

Industry: Contract Research Organization (CRO)
Location: Durham, North Carolina, USA
Company Size: 75,000+
Technology Used: Smartsheet Control Center

SITUATION

  • ~17 acquisition deals closed per year, typical integration takes one year or more with currently 50+ active projects
  • Marketing integration loosely defined and tracked individually by five channel leads across 14 roles
  • Inability to report on overall status, task status, or cost savings quickly

SOLUTION

  • Centralized and standardized integration tasks in Smartsheet project plan, built in Control Center to make each new integration’s steps repeatable and easy to globally update with the changing company needs
  • Utilized visual reporting on dashboards to communicate overall status, task-level progress, and cost savings by channel and for leadership

RESULTS

  • Data accuracy through use of single data source
  • Recognized time savings for channel leads with streamlined project plans and automated reporting
  • Quicker decision making for executives with dashboard reporting
  • Faster integration speed to market

"I can’t thank you enough for the way you explain things, especially the nuances of Smartsheet and control center."

Streamline Marketing Automation Operations and Enhance Email Calendar Visibility  

Industry: Contract Research Organization (CRO)
Location: Durham, North Carolina, USA
Company Size: 75,000+
Technology Used: Smartsheet Control Center, Smartsheet Calendar Apps

SITUATION

  • Centralized marketing automation team of five people using MA software to send total ~55 emails/week from over 70 marketers
  • Existing email request system requires multiple technologies and integrations
  • Workflow setup required an abundance of manual work with little automation
  • Risk of emailing the same target audiences on the same day due to limited email calendar functionality 

SOLUTION

  • Streamlined workflow utilizing only Smartsheet functionality: created automated workflows, alerts, and approvals 
  • Built new Smartsheet calendar apps based on requester, status, and target audience
  • Deployed regional Smartsheet dashboards for send date and target audience visibility

RESULTS

  • Eased workflow maintenance through reduction in number of technologies involved 
  • Saved resource time and manual effort with workflow automations
  • Improved end-customer experience by empowering marketers to be more strategic and collaborative about campaigns, no longer emailing the same audiences on the same day
Increasing Brand Consistency for International, Multi-Brand Organization with Online, Cloud Based Brand Guidelines

Industry: Food and Drink
Location: Vevey, Vaud, Switzerland
Company Size: 108,000+
Technology Used: Frontify, Adobe Creative Cloud, Smartsheet

SITUATION

  • Previously used PDF guidelines, but recognized it was time-intensive and expensive to keep updated, jeopardizing brand consistency
  • Inconsistent and incomplete brand guidelines across different channels (print, packaging, digital)
  • Used separate system for DAM, sought ability to link systems

SOLUTION

  • Migrate PDF brand guidelines into Frontify system
  • Applied user experience strategy to apply best practices in content organization, system design, and navigation across all martech platforms

RESULTS

  • Launched online brand guidelines in 2020, with such success sub-brands immediately interested in adopting for their brands
  • Brand consistency across organization
Digital Asset Management Strategy and Implementation for International Multi-Brand Organization

Industry: Travel
Location: Hanover, Germany
Company Size: 71,000+
Technology Used: Frontify, Adobe Creative Cloud, Smartsheet

SITUATION

  • Brand team managing a complex multi-brand strategy of hundreds of unique brands.
  • Brand guidelines and brand assets housed in web solution, but system couldn’t scale for new needs and was cumbersome to update and manage. As a result, brand managers were saving guidelines outside the system as PDFs.
  • Purchased Frontify solution and needed help developing complex structure and migrating assets in short period of time.

SOLUTION

  • Following user interviews, develop system architecture for how employees and agencies will navigate tiered, multi-brand system.
  • Establish asset management strategy.
  • Design webpages for branded experience across each brand.
  • Migrate brand guidelines and assets.

RESULTS

  • Simplified guidelines available in multi-languages, easier to update.
  • Brand consistency across organization.
  • Scalable and repeatable structure able to adapt to changing brand needs.